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Times Now Navbharat abides by the tradition– its emphasis is on ‘people’-based shows. Thus, Ankit Tyagi in ‘Logtantra’ Tuesday dealt with children returning to school and interviewed education ministers of Chhattisgarh, Haryana and Uttarakhand. Hindi news channels, unlike most English ones, sensibly begin their debates/discussions early evening – 5 pm onwards – so they don’t interrupt or upset our dinner. No other channel had this news, nor was there any follow up, anywhere. His government was going to take action against former CBI director Alok Verma. Monday, it had another exclusive - this time it claimed that Prime Minister Narendra Modi was about to do ‘what had never been done before’ in India. The Times of India said this was based on a ‘dossier prepared by (India’s) national security establishment’. We saw some grainy photographs of interiors and then stared at a gate – well, guess that’s a start. India’s Hindi news has ‘world exclusives’Įarly days, but on Sunday it began with a ‘world exclusive’ on the palatial hideout of Jaish-e -Mohammed chief Masood Azhar in Pakistan. But it’s the commentary that excites more chak de India…’Īlso read: The many joys of watching Indians at Tokyo 2020. That’s the other thing about Hindi news - it is more colloquial, and colorful: TV9 Bharat v arsh had a song on its lips for Team India, while on Republic Bharat, soldiers in Jammu sang, ‘ Kuch kariye…. ABP News was in Amritsar at the home of goalscorer Gujreet Kaur Zee News, Aaj Tak, NDTV 24×7, India Today with captain Rani Rampal’s family. Newcomer Times Now Navbharat let the excitement show - ‘The buzz in the newsroom is like we are in the stadium’, said anchor Ankit Tyagi. “Hip hip hooray-how’s the josh?” exclaimed a female colleague.
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News channels spent much of Wednesday afternoon watching India’s hockey semi-final against Argentina – or watching the families of players watch hockey. They all spoke of India’s ‘ betiyan’ with pride. But it took Congress leader Rahul Gandhi’s Wednesday morning visit to the parents of the nine-year-old girl, allegedly raped and murdered in Delhi, for the channels to focus on the horrific crime - then, too, it was more about ‘Rahul ki rape politics’ ( Zee News).
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Hindi news reveled in ‘ nari shakti’ ( Aaj Tak), ‘Chak de India’ ( Republic Bharat, TV9 Bharatvarsh) and ‘Indian women make history’ ( Aaj Tak) on Monday, after India beat Australia in hockey quarter-final. (Wrestler ‘Suresh pahalwan’, aka Sushil Kumar, was the newsmaker Monday morning on Republic Bharat and Times Now Navbharat when the Delhi Police filed a charge sheet against the Olympian.) ‘Olympic Breaking - Kamaal ka performance,’ announced India TV after Ravi Kumar Dahiya, ‘ mitti ke pahalwan’ ( ABP News) , won his semi-final wrestling bout Wednesday. Hindi news is often faster, stronger on tracking developments that attract a higher viewership – on Olympics, it went head-to-head with English news. You don’t need to be an Ambani or an Adani to understand that it’s good business to broadcast in Hindi. According to the 2011 Language Census, over 40 per cent Indians said Hindi was their mother tongue – wow, what a potential audience. Other media groups that run channels like NDTV, India Today, CNN News 18, News X, and more recently Republic TV, had realised that a Hindi news channel was an essential commodity/service in broadcast news. Sixteen years after the launch of the English news channel, The Times Group has joined the battle in the Hindi heartland with Times Now Navbharat ’s debut on 1 August.Ībout time too.
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Over the years, TRA has embarked on developing the right method to quantify brand trust, and based on the attributes of trust, positive intent, and relevant competence, it has awarded Zee News as the most trusted Hindi News Channel.It’s taken them long enough to do it, but finally, Times Now has gone Hindi. The Brand Trust Report 2020, India Study by TRA is one of the most genuine research and surveys. Also Read - Not Poster Boy But Became Punching Bag Because I Come From Northeast: Ranjan Gogoi on Ayodhya Judgment | Zee News Exclusive Based on the reviews of the consumers TRA announced Zee News as the most popular Hindi News Channel. This research evaluates brand intelligence and data insights. The Brand Trust Report, India Study 2020 was conducted by TRA which is an independent agency conducting the research across categories in the country. Zee News is the oldest news brand in India with the most experienced news personnel. This was yet another feather in the hat for the channel. New Delhi: Zee News has proved its mettle in the Hindi news channel category by bagging the Most Trusted Hindi News Brand.